Ride away on a 2025 Harley-Davidson® model with 3.9% APR Representative

Our new range just got a whole lot more accessible…
Grab freedom by the bars and choose your perfect new ride with an unbeatable finance rate this spring.

All 2025 Harley-Davidson® motorcycles, including the brand new Street Glide® Ultra and Pan America™ ST, are now available with 3.9% APR Representative when purchased through Harley-Davidson Finance*, which means getting your hands on your dream machine has never been easier. Whether you’re looking to upgrade your current ride, fancy dipping your toe into the world of Harley-Davidson with a brand new entry level cruiser or have long harboured the desire to go all out on a brand new Grand American Tourer, there’s never been a better time. It may be the roads that are calling, it may be the adventure trails… either way, we’ll make owning your dream Harley as simple as possible – leaving you to simply enjoy the ride. Ask us in-store for a personalised finance quote. Our Road. Our Rules. Let's Ride.

Representative Example:
Street Bob Personal Contract Purchase (PCP) - Representative Example
Our Personal Contract Purchase Plan is provided by Harley-Davidson Finance* and referred to as HARLEY | OWN™ (PCP)

Terms and Conditions

Figures are correct at time of quotation and may be subject to change

Images shown are for colour representation only and may vary by locale/region due to compliance regulations.

This quote is not an offer of credit. It is an indicative quote based on offers available today which may be withdrawn or varied at any time in the future without notice. Vehicle displayed is subject to availability and may vary from image shown. Vehicle price shown are On the Road Prices (OTR) inclusive of delivery surcharge.

With HARLEY | OWN™ Personal Contract Purchase (PCP) once you have paid all of the regular monthly repayments you have the option to:

1. Retain - Pay the Optional Final Payment to own the vehicle or,

2. Return the vehicle and not pay the Optional Final Payment. If the vehicle has exceeded the permitted maximum mileage an excess mileage charge will apply. If the vehicle is in good condition (fair wear and tear accepted) and has not exceeded the permitted maximum mileage you will have nothing further to pay or

3. Renew - Part exchange the vehicle subject to settlement of your existing credit agreement; new credit agreements are subject to status.

© H-D 2025. Harley, Harley-Davidson and the Bar & Shield logo are among the trademarks of Harley-Davidson Motor Company.

1. The promoter of the Promotion is Harley-Davidson Europe Limited, 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”).
2. The Promotion entitles each customer who during the Promotional Period purchases a new Harley-Davidson unregistered motorcycle through a Harley-Davidson Finance (“HDF”) financing program to receive a financing rate of 3.9% (three point nine percent) APR Representative while stock lasts.
3. The Promotion is available to customers from 1 February 2025 until 31 March 2025 (the “Promotional Period”) and offered subject to credit acceptance though HDF (a trading style of Blackhorse Ltd) in the UK
4. This offer is subject to Credit acceptance which is subject to status and approval and is only available to UK residents over 18.  Credit in the UK is provided by Harley-Davidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH. Blackhorse is authorised and regulated by the Finance Conduct Authority in the UK. Lending criteria and conditions apply (over 18s only).
5. Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom it is for a promotional rate on both Harley|OWN™(PCP) for a maximum term of 37 months and Harley|PURCHASE™(HP) for a maximum term of 48 months.  Beyond these parameters rate reverts to 9.8%APR Representative.
6. Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions.
7. With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer releases Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of the Promotion.   
 8. The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales.

KEY TERMS

Purchase a new unregistered Harley-Davidson motorcycle (excluding CVO models) through a H-D Financial Services program, receive a financing rate of 3.9% APR Representative. 1 February to 31 March 2025, participating authorised UK dealers only.